SNAP! CreativeIdeasOnDemand – Book

$68.00 $58.00

Feeling uncreative?
Do you need ideas for projects?
Do you have relationship problems?
Do you think your life is boring?

Any problem can become easy and fun to solve if you know how to think creatively – and anyone can be creative.
It is not a matter of ‘you have it or you don’t’.
With this book, you can teach yourself to be a creative thinker!

4 CreativeIdeas-On-Demand Techniques (a series of step-by-step, proven thinking skills) with the help of diagrams, illustrative examples and quizzes with suggested solutions.
The SCAMPER-Plus Technique
The Concept Possibilities Expansion Technique
The Idea-Fission Technique
The Problem Reversal Technique
Be Inspired!

Be inspired by real-life challenges where these CreativeIdeas-On-Demand Techniques are applied. Be empowered with unlimited creative possibilities – at the snap of your fingers!.


How Is This Book Different?

There are many books on Creative Thinking. This book shows you how to acquire the Creative Thinking skillset in a way that is easy to read, easy to learn and easy to master

Practical and Time-tested Approach and Techniques

Instead of just learning general principles, this book focuses on:

  • The PCAN Model which is an approach to Creative Problem Solving
  • 4 CreativeThinking-On-Demand Techniques. Using these techniques brings structure to your thinking that help you think outside-the-box

The PCAN Model

The Creative Ideas-On-Demand Techniques

Accelerated Learning Principles

This book uses the Accelerated Learning Principles to engage the ‘whole brain’ of the reader using examples, quizzes, diagrams and photos.

Each chapter is structured as follows:

Why you should read this book

Our CreativeIdeas-On-Demand Techniques will teach you to think illogically to systematically generate many ideas or solutions.

  • We use real-life challenges, examples, quizzes with suggested solutions, diagrams and photos to make our Creative Thinking know-how tangible.
  • We designed this course to compress more than 20 years of research into easy to understand materials which can be digested in 7 hours.

This course is proven and time-tested in the Singapore Management University and numerous corporate training workshops.  The skills taught in these book really work.


About the Author

Richard Mak is an award-winning lecturer (Singapore Polytechnic, Excellence in Teaching Convention) and an award-winning entrepreneur, having received the “e-GLOBAL” (2003) Award and is a “Spirit of Enterprise” award nominee (2006).

He holds an MBA in ‘Creative Problem-Solving’ from the University of Hull (UK). Richard is the only Singaporean who has taught the Creativity & Innovation module with the Open University MBA program. He has also delivered the ‘Creative Thinking’ module as an adjunct lecturer with the Singapore Management University for more than 5 years. He has received an “Excellence in Teaching” Award by the Singapore Polytechnic.Richard Mak has more than 20 years
of experience in research, consulting
and teaching Creative Thinking. He
 has designed and delivered training program in Creative Thinking and Innovation to multi-national corporations, Singapore-listed companies, the public sector and educational institutions in Singapore, Malaysia, Brunei, Vietnam, USA, China and the Middle-east.As a practitioner in creativity, he has invented Zeros-To-Heros®, the world’s first board game in entrepreneurship. This game has been nominated for the MENSA Select Award. Richard is also a director of Alpha-Plus Training Consultants Pte. Ltd. (


Richard has more than 30 years of corporate and business experience. His corporate appointments include senior management positions with the Salim Group, one of the largest conglomerates in Indonesia, Asia-Pacific Brewery, a blue-chip Singapore listed company and a Japanese investment bank. His diverse experiences spanned business development, joint-venture dealings, strategic business planning, sales & marketing, banking, finance, management & financial accounting. Richard has provided corporate advisory services in several multi-million dollars joint-ventures and strategic alliances. He has been consulted in business start-ups, franchising, business valuation, business development and setting-up of internal control systems for SMEs.



Richard’s Academic & Professional Qualifications

• Master of Business Administration (MBA) majoring in Creative Problem-Solving and Decision Sciences from the University of Hull (UK), 1992/93.
• Graduate Diploma in Marketing, Marketing Institute of Singapore, 1987/88.
• Association of Chartered Certified Accountants (ACCA) qualification from the Association of Chartered Certified Accountants, UK, 1985/86.
• Bachelor of Accountancy, National University of Singapore, 1981/1984


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