Snap! Creative Ideas On Demand

Learn to Solve Problems Creatively in 7 hours


This is a 2-in-1 book as it is a how-to book cum a Workbook with 26 illustrative examples, 33 quizzes & suggested solutions, 65 diagrams and 215 photos.

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The winners in life's journey are those who are able to solve problems creatively at the snap of a finger.

Richard Mak, Author, Business Innovations Consultant, University Adjunct Lecturer, Corporate Trainer, Inventor of a MENSA Select Award nominated board game, Zeros-To-Heros 


Creativity is Now as Important in Education as Literacy.

Sir Ken Robinson, Prominent educationist

There is no doubt that Creativity is the most important human resource of all. Without Creativity there will be no progress, and we would be forever repeating the same pattern.

Edward de Bono, Creativity Guru


4 Great Reasons to Buy This Book

1) Creative Thinking is a core skill that will boost your employability

IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success. It showed bosses considered Creative Thinking as a top attribute they look for in their staff. This book supports the SkillsFuture training initiative to prepare Singaporeans to be employable in this fast changing world.

2) Ideas at the Snap of Your Finger

In the 21st Century, you cannot wait for inspirations for creative ideas – you need solutions at the snap of your fingers. This book will show you 4 CreativeThinking-On-Demand Techniques. Using these techniques brings structure to your thinking that will help you think outside-the-box,

3) Low Time Commitment

Learn to produce Creative ideas On Demand to solve problems in just 7 hours. The average reading time of this book is about 4 hours (excludes time in trying the quizzes)

4) Proven Creative Thinking Techniques

This book is the product of more than 20 years of accumulated experience in research, consulting and teaching of Creative Thinking and Innovation.

The creative thinking know-how in this book is proven and time-tested in the Singapore Management University and numerous corporate training workshops. The skills taught in this book really work.

It will provide the roadmap, navigation tools and skills to help you think differently, broadly, outside-the-box and upside down. 

Why you should read this book

Our CreativeIdeas-On-Demand Techniques will teach you to think illogically to systematically generate many ideas or solutions.

  • We use real-life challenges, examples, quizzes with suggested solutions, diagrams and photos to make our Creative Thinking know-how tangible.
  • We designed this course to compress more than 20 years of research into easy to understand materials which can be digested in 7 hours.

This course is proven and time-tested in the Singapore Management University and numerous corporate training workshops.  The skills taught in these book really work.

How Is This Book Dramatically Different?

There are many books on Creative Thinking. This book shows you how to acquire the Creative Thinking skillset in a way that is easy to read, easy to learn and easy to master 

Practical and Time-tested Approach and Techniques

Instead of just learning general principles, this book focuses on:

  • The PCAN Model which is an approach to Creative Problem Solving
  • 4 CreativeThinking-On-Demand Techniques. Using these techniques brings structure to your thinking that help you think outside-the-box
The PCAN Model

The Creative Ideas-On-Demand Techniques

Accelerated Learning Principles

This book uses the Accelerated Learning Principles to engage the ‘whole brain’ of the reader using examples, quizzes, diagrams and photos.

Each chapter is structured as follows:

What’s inside


Part I: Explore Your Creative Thinking Capability

Chapter 1. Let’s Go On A Journey To Be More Creative

Chapter 2. Creative Thinking Killers

Chapter 3. Creative Thinking Boosters

Chapter 4. The PCAN Model


Part II: Mastering The 4 CreativeThinking-On-Demand Techniques

Chapter 5. The SCAMPER-Plus Technique

Chapter 6. The Concept Possibilities Expansion Technique

Chapter 7. The Idea-Fission Technique

Chapter 8. The Problem Reversal Technique

Creative Thinking Book – Part 1

Chapter 1: Let’s Go On A Journey

Sun Tzu, an ancient Chinese Military Strategist said, “Know your opponent and know yourself. Fight a hundred battles and win a hundred victories.”

This Chapter will enable you to know yourself and how you stand with regards to creativity, namely:

Do I understand what is creativity?

Do I have the right attitude to be creative?

How creative am I now currently?


  • What Is Creative Thinking?
  • Rate Your Creative Thinking Ability
  • What Is Your Attitude Towards Creative Thinking?
  • What Is The Value Of Creative Thinking?
  • Creative Thinking vs. Logical Thinking
  • Creativity vs. Innovation

• 6 Quizzes

Chapter 2: Creative Thinking Killers

By and large, the schools that we attend tend to nurture us to think analytically and logically. Sir Ken Robinson, in fact goes as far to say that schools in fact kill our creativity.

Chapter 2 describes the different types of Creativity Killers and teaches us how to deal with them.

A) Does Creativity Increase Or Decrease With Age?
B) What Is A Creativity Killer?
C) Types Of Creativity Killers And How To Overcome Them
1. Mental Blocks
2. Social Blocks
3. Emotional Blocks
• 6 Quizzes

Chapter 3: Creative Thinking Boosters

We must not just deal with our Creatvity Killers, we must also fortify ourselves. This chapter will teach you various ways to boost your Creative Thinking capability.

Part 1: Creative Thinking Formula
Part 2: 6 Ways To Boost Your Creative Thinking Capability
• 2 Examples & 2 Quizzes

Creative Thinking Book – Part 2

Chapter 4: The PCAN Model

It is not possible to teach people to think creatively, instead this book teaches creative ways to solve problems. The problems we are given in school are pre-defined where the boundaries are clear and precise. But in real life, the problems are complex. The scope of the problems can be unclear and imprecise.

The PCAN Model is a step-by-step approach in creative problem solving. It breaks problems down into bite sizes so that we can better understand and solve them.

A) Defining Your Problem
B) The PCAN Model
C) Stage 1: Explore Problem
D) Stage 2: Seek Underlying Causes
E) Stage 3: Generate Alternative Solutions
F) Stage 4: Net Analysis
• 2 Examples & 4 Quizzes

Chapter 5: The SCAMPER-Plus Technique

We are trained to think analytically and logically in school. Why don’t we harness this thinking to prompt us think creatively?

The SCAMPER Technique uses a “Checklist Approach”. As we go through the 7 components of SCAMPER, we will be prompted to think of many alternatives that we may not have thought of before.

You will also learn the SCAMPER-Plus Technique. It is a more powerful technique than SCAMPER.

Part 1: The SCAMPER Technique
A) The SCAMPER Technique
B) The 7 Components Of The SCAMPER Technique

Part 2: The SCAMPER-Plus Technique
A) The SCAMPER-Plus Technique
B) Trigger Questions For The 7 SCAMPER Components
C) Tackling A Real Life Problem
• 20 Examples & 3 Quizzes

The SCAMPER Technique comprises of 7 creativity prompters which help you generate ideas for new products and services.

The SCAMPER-Plus Technique is an enhancement of the SCAMPER Technique.

It has 3 steps.

Chapter 6: The Concept Possibilities Expansion Technique

The Concept Possibilities Expansion Technique enables you to ‘borrow’ time-tested concepts others have used successfully to stimulate you to think of creative possibilities.

A) What Is A Concept?
B) The Value Of A Concept
C) Concepts In Learning
D) Mind Mapping vs. Conceptualization
E) How To Develop Your Conceptualization Capability
F) Using A Concept To Think Of Possibilities
G) How To Extract Concepts From Complex Examples
H) Application Of The Concept Possibilities Expansion Technique In Creative Problem Solving
I) Tackling A Real Life Problem
• 8 Quizzes


Creative Thinking Book – Part 3

Chapter 7: The Idea-Fission Technique

In a brainstorming session, we hope to harness the creative brainpower of the group. But, creative thinkers may withhold ideas they perceive to be crazy due to the Groupthink phenomenon.

The Idea Fission Technique is designed to smash through Groupthink.

A) What Is Group Creativity?
1. Benefits Of Group Creativity
2. Guidelines In Group Creativity
B) What Is Groupthink?
C) Generic Antidotes For Groupthink
D) Specific Antidote For Groupthink
E) The Idea-Fission Technique
F) Value Of Mindmapping In Group Creativity
G) Tackling A Real Life Problem
• 1 Example & 2 Quizzes

The Idea-Fission Technique provides insights to translate crazy ideas into innovative yet practical solutions. Application of this technique will boost group innovation capacity.

Chapter 8: The Problem Reversal Technique

The starting point in Creative Thinking is to look at our problems from a different perspective.

The Problem Reversal Technique teaches us to view our problems in unconventional ways. The more we reverse the problem statement, the more innovative the generated solutions would be. When you use this Technique, you will be able to produce creative ideas at the snap of your fingers.

A) The Problem Reversal Technique
B) Reversed Problem Statement
• 1 Example & 2 Quizzes




This is a 2-in-1 book as it is a how-to book cum a Workbook with 26 illustrative examples, 33 quizzes & suggested solutions, 65 diagrams and 215 photos.

About the author.

Richard Mak

Richard is an Author (Snap! Creative Ideas On Demand), an Inventor (Zeros-To-Heros game which has received the MENSA Select seal), and Award-winning Entrepreneur (Founder & Managing Director of Alpha-Plus Training Consultants Pte. Ltd.)

Richard Mak is an award-winning lecturer

Richard Mak is an award-winning lecturer (Singapore Polytechnic, Excellence in Teaching Convention) and an award-winning entrepreneur, having received the “e-GLOBAL” (2003) Award and is a “Spirit of Enterprise” award nominee (2006).

He holds an MBA in 'Creative Problem-Solving'

He holds an MBA in ‘Creative Problem-Solving’ from the University of Hull (UK). Richard is the only Singaporean who has taught the Creativity & Innovation module with the Open University MBA program. He has also delivered the ‘Creative Thinking’ module as an adjunct lecturer with the Singapore Management University for more than 5 years. He has received an “Excellence in Teaching” Award by the Singapore Polytechnic.

He has more than 20 years of experience in research, consulting & teaching Creative Thinking

Richard Mak has more than 20 years of experience in research, consulting and teaching Creative Thinking. He has designed and delivered training program in Creative Thinking and Innovation to multi-national corporations, Singapore-listed companies, the public sector and educational institutions in Singapore, Malaysia, Brunei, Vietnam, USA, China and the Middle-east.

A Practitioner in Creativity

As a practitioner in creativity, he has invented Zeros-To-Heros®, the world’s first board game in entrepreneurship. This game has been nominated for the MENSA Select Award. Richard is also a director of Alpha-Plus Training Consultants Pte. Ltd. (

He has more than 30 years of corporate and business experience.

Richard has more than 30 years of corporate and business experience. His corporate appointments include senior management positions with the Salim Group, one of the largest conglomerates in Indonesia, Asia-Pacific Brewery, a blue-chip Singapore listed company and a Japanese investment bank. His diverse experiences spanned business development, joint-venture dealings, strategic business planning, sales & marketing, banking, finance, management & financial accounting. Richard has provided corporate advisory services in several multi-million dollars joint-ventures and strategic alliances. He has been consulted in business start-ups, franchising, business valuation, business development and setting-up of internal control systems for SMEs.

His Academic & Professional Qualifications:

* Master of Business Administration (MBA) majoring in Creative Problem-Solving and Decision Sciences from the University of Hull (UK), 1992/93.

* Graduate Diploma in Marketing, Marketing Institute of Singapore, 1987/88.

* Association of Chartered Certified Accountants (ACCA) qualification from the Association of Chartered Certified Accountants, UK, 1985/86.

* Bachelor of Accountancy, National University of Singapore, 1981/1984